The Product Life Cycle (GCSE)

What do extension strategies aim to prevent?

• To prevent products becoming obsolete

• To prevent products becoming part of a product portfolio

• To prevent the promotion of products

What is the product portfolio of a business?

• A marketing strategy for products

• A range of products

• A record of a product's profitability

How many stages is the product life cycle divided into?

• 4

• 6

• 5

At which stage of the product life cycle are product sales most likely to be at their highest?

• Introduction

• Decline

• Growth

• Development

The product life cycle measures the:

• Price of a product over time

• Cost of a product over time

• Profit of a product over time

• Sales of a product over time

Which of following is a benefit to a business of new product development?

• Costs of development are often high

• The possibility that high profits can be earnt

• The business is unlikely to be able to charge high prices

• There is no guarantee that the product will be successful

A well-known brand of breakfast cereal uses promotion to encourage its existing consumers to eat its product at breakfast, dinner and tea. This is an example of which of

the following extension strategies?

• Price reduction

• Adding different features

• Advertising

• Changing target market

A product at the introduction stage of the product life cycle is most likely to need:

• Low promotional spend

• No promotional spend

• High promotional spend

• Reduced promotional spend

At which stage of the product life cycle are product sales always zero?

• Research and development

• Introduction

• Maturity

• Decline

Most of the products we use are in which stage of the Product Life Cycle

• Development

• Introduction

• Maturity

• Decline