Unit 10 re-cap

What is advertisement appeal?

• A comunication strategy

• The way adverts look

• The design of an advert

• How appealing an audience finds an advert

What was the main objective of this unit?

• How to interact/engage with a specific audience

• Creating an advertisement for specific industry

• Understanding how to design an engaging advertisement

• How to help an audience connect with industry

What type of advertisement appeal is this?

• Humour

• Rationale

• Empathy

• Adventure

What type of advertisement appeal is this?

• Youth

• Rationale

• Empathy

• Potential

Which one is not an audience profiling factor?

• Hair colour

• Age

• Income

• Education

Why do industries use audience demographics and profiling?

• To identify how people are doing

• To identify what peoples interests are

• To categorise people

• To arrange people by income

What platform for advertising has taken over by storm in the last decade that can feature all formats of media except for print. _ _ _ _ _ _ _ _

What is an interactive advertisement?

• Something you can look at

• Something that interacts with its audience

• Something you can share with the audience

• Something that advertises something

Select all that apply: In what ways can we make adverts interactive?

• Shazam

• QR codes

• Show a new product

• Phone number to call

• Polls/Quizzes

What type of advertisement appeal scares it audience into taking action?