Techniques of Persuasion

This technique uses exaggeration to persuade people.

This technique uses ordinary people whom we believe because they’re just like us.

This technique makes us feel as if we will have a problem if we do not buy the product or service.

Unproven claims are commonly preceded by words such as “may,” “might,” “many,” or “could.”

This technique uses sentimental images (families, kids, animals) to stimulate feelings of comfort.

This technique is used to invoke a time when life was simpler and quality was “better.”

Many ads show a lot of people using the product, implying that “everyone is doing it.”

This technique uses famous people to sell a product or service.

This technique persuades us to buy a product by promising to give us a coupon or a rebate.

This technique makes claims, such as: “You know a good deal when you see one.”