Business and Future of Media - digital disruption

What are psychographics?

• Population statistics

• Attitudes and psychological traits

• A popular form of measurement of website traffic

• A list of keywords that websites use to categorize their content

Reach is one of two key metrics for measuring digital audience. How is it defined?

• Average amount of time people spend on a website, expressed as minutes per unique user

• The total number of people that visit a website, expressed as unique users

• The total number of articles that visitors on a website read, expressed as page views

With which of the following media platforms are audiences spending the most amount of time consuming content?

• Digital (mobile)

• Print (magazines)

• Radio

• TV

Why are demographics and psychographics important?

• They track the number of times a video was viewed on a website

• They help publishers and advertisers identify and target a specific audience

• Advertisers only want to run their ads on a website that has a Gen Z audience.

• They allow publishers to count the number of people consuming their content

What are demographics?

• Attitudes and other psychological traits

• Population statistics

• A popular form of measurement of website traffic

• A list of keywords that websites use to categorize their content