Digital Marketing: Stukent Ch 10-13 Review

Analytics is often described as the study of historical data to _____.

• research potential trends

• analyze the effects of potential decisions

• evaluate the performance of past decisions

• all of these

• none of these

This is the process of gathering and analyzing data and behavior from social media websites.

• social media analytics

• social media metrics

• social media mining

• social media auditing

Since the quality and engagement matters more than audience size, overall social media follower count does not play a key role in the growth of your company on various social media platforms.

• True

• False

Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective _______________.

• social media audit

• social media analytics plan

• key performance indicator

• platform reporting tool

The purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions.

• True

• False

Which of the following is identified as what you will want to examine in a social media audit?

• what’s working and what’s not working

• what your competitors are doing and what your competitors are not doing

• how your social media marketing efforts are relevant to your social media marketing plan

• both what’s working and what’s not working, and how your social media marketing efforts are relevant to your social media marketing plan

A successful social media marketing plan always starts with your company’s goals and objectives.

• True

• False

Which of the following is the first step in conducting a social media auditing plan?

• write down all of your social media accounts

• check for brand consistency across all of your channels

• list out all of the important metrics you want to monitor

• analyze each social media profile

Create a list of all of the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI.

• True

• False

Running an audit on your competition involves comparing your social media efforts with what your competitors are doing.

• True

• False