Jr CMO: Day 9

"Drinks and memories" is the tagline for which brand?

When Colgate initially entered the market, it focused on family protection while Pepsodent focused on 24 hour protection mainly for kids. Looking at this, Colgate changed its focus from family protection to teeth protection for kids.

What type of positioning is Colgate using?

• Competitor

• User

• Price

• Attribute

Guess the correct Segmentation this brand targets.

(PS: Sarojini is known for its flea market in Delhi!)

• Teenagers in the age group of 12 to 15 who are fond of shopping

• Young adults between the age of 15 to 25 who love branded products

• Young adults between the age of 15 to 25 who love and appreciate brands but are partial to all things Indian

• Young adults between the age of 15 to 25 who like branded but affordable products

Identify the missing P

Price, promotion, product and ____

Zomato paid food bloggers to write good reviews to attract more customers.What type of promotion is this?

• Public Relations

• Astroturfing

• Advertising

• Influencer marketing

Guess the Brand name

• Volkswagen

• Mercedes

• Jaguar

• BMW

What quadrant would Cartoon Network fall in?

• Quadrant 1 - Younger and Escapism

• Quadrant 2 - Younger and Enrichment

• Quadrant 3 - Older and Escapism

• Quadrant 4 - Older and Enrichment