Sports/Entertainment MKTG - Ch. 1

Sports/Entertainment MKTG - Ch. 1

Assessment

Quiz

Created by

Morgan Abel

Business

9th - 12th Grade

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Easy

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a core standard of marketing?

Selling

Advertising

Product/Service Management

Distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which core standard would researching demographics of fan bases for sports fall under?

Financing

Pricing

Marketing Information Management

Distribution

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

T/F: Promotion is defined as a way to make customers aware of products and encourage them to buy

True

False

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are the key components of the marketing mix?

Product, Price, Place, & Pandering

Financing, Product/Service Management, Promotion, & Pricing

Selling, Distribution, & Marketing-Information Management

Product, Price, Promotion, & Place

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promotion of business products or services to a target audience is called:

Marketing

Advertising

Branding

Selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Setting and communicating the value of products and services would fall under which of the Seven Functions of Marketing?

Promotion

Pricing

Selling

Financing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

T/F: Financing is communicating directly with potential customers to determine and satisfy their needs

True

False

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