Sports/Entertainment MKTG - Ch. 1

Which of the following is not a core standard of marketing?

• Selling

• Advertising

• Product/Service Management

• Distribution

Which core standard would researching demographics of fan bases for sports fall under?

• Financing

• Pricing

• Marketing Information Management

• Distribution

T/F: Promotion is defined as a way to make customers aware of products and encourage them to buy

• True

• False

What are the key components of the marketing mix?

• Product, Price, Place, & Pandering

• Financing, Product/Service Management, Promotion, & Pricing

• Selling, Distribution, & Marketing-Information Management

• Product, Price, Promotion, & Place

The promotion of business products or services to a target audience is called:

• Marketing

• Advertising

• Branding

• Selling

Setting and communicating the value of products and services would fall under which of the Seven Functions of Marketing?

• Promotion

• Pricing

• Selling

• Financing

T/F: Financing is communicating directly with potential customers to determine and satisfy their needs

• True

• False

A company's plan that identifies how we use marketing to achieve its goals is called a ______________

• Promotional Strategy

• Marketing Outline

• Adverstising Outline

• Marketing Strategy

T/F: The key group of consumers that have similar wants and needs that you are trying to focus on with your product/service is called the Target Market

• True

• False

Common characteristics like age, gender, & income level are examples of:

• Demographics

• Timing

• Gross Impression

• Ratings