BIASES AND PROPAGANDA DEVICES

You are attracted to use a product or join an activity because ‘everyone“ is doing it.

• bandwagon

• testimonial

• plain folks

It uses either pleasant or hideous sounds to either lure or drive people away from something.

• plain folks

• technical jargon

• powerful words

You are encouraged to use a product because it is what “folks at home” are using. This uses ordinary people as endorsers to show that the product is being used by usual persons.

• name-calling

• appeal to fear

• plain folks

It scares or frightens consumers so that they will either patronize or avoid the product or service.

• appeal to fear

• testimonial

• glittering generality

It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience. It does not really explain how it is connected with what is being promoted.

• technical jargon

• testimonial

• name-calling

You are convinced to use a product because it is endorsed or confirmed by a well-known personality.

• bandwagon

• glittering generality

• testimonial

It is a device that persuades you to avail the product or service because of the negative image it creates against another product or service.

• name-calling

• powerful words

• bandwagon

You give in because you are overwhelmed by vague, sweeping statements that usually come in slogans or simple catch phrases.

• testimonial

• appeal to fear

• glittering generality