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POM Chapter 3 FA

Authored by Rom Batestil

Business

1st - 2nd Grade

20 Questions

Used 4+ times

POM Chapter 3 FA
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

marketing environment

marketing orientation

strategic planning

target markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

marketing environment

marketing orientation

strategic planning

target markets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a component of a firm's microenvironment?

customer demographics

economic recessions

population shifts

marketing intermediaries

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The interrelated departments within a company that influence marketing decisions form the ________ environment.

cultural

economic

company

political

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT part of the company environment that influences marketing decisions?

accounting

finance

purchasing

retailers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ provide the resources needed by a company to produce its goods and services.

Retailers

Marketing services agencies

Resellers

Suppliers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ help companies stock and move goods from their points of origin to their destinations.

Retailers

Physical distribution firms

Marketing services agencies

Resellers

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