POM Chapter 3 FA

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• strategic planning

• target markets

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• strategic planning

• target markets

Which of the following is a component of a firm's microenvironment?

• customer demographics

• economic recessions

• population shifts

• marketing intermediaries

The interrelated departments within a company that influence marketing decisions form the ________ environment.

• cultural

• economic

• company

• political

Which is NOT part of the company environment that influences marketing decisions?

• accounting

• finance

• purchasing

• retailers

________ provide the resources needed by a company to produce its goods and services.

• Retailers

• Marketing services agencies

• Resellers

• Suppliers

________ help companies stock and move goods from their points of origin to their destinations.

• Retailers

• Physical distribution firms

• Marketing services agencies

• Resellers

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

• Financial intermediaries

• Physical distribution firms

• Resellers

• Marketing services agencies

Which of the following groups influences the company's ability to obtain funds?

• financial publics

• local publics

• general publics

• citizen-action publics

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

• media publics

• marketing intermediaries

• customers

• citizen-action publics