SWOT analysis

What does S stand for in SWOT?

• small

• strong

• strengths

• slow

What does W in SWOT stand for?

• weaknesses

• wrong

• weather

• wide

What does O in SWOT stand for?

• open

• only

• opportunities

• open-minded

What does T in SWOT stand for?

• true

• threats

• trade

• troubles

Which elements are INTERNAL (inside the business)?

• opportunities and threats

• strengths and weaknesses

• strengths and opportunities

• weaknesses and threats

Which elements are EXTEARNAL (outside of the business)?

• weaknesses and strengths

• opportunities and strengths

• opportunities and threats

• strengths and weaknesses

Your staff is very well trained.

• strengths

• weakness

• opportunities

• threats

A new competitor (a business selling similar products) has opened nearby

• strengths

• weakness

• opportunity

• threat

You can advertise your product on Expo 2020

• strengths

• opportunities

• weaknesses

• threats

Your staff had bad relations with the manager.

• strengths

• weaknesses

• opportunities

• threats