An advertising agency is testing the effectiveness of a new commercial. They are trying out the commercial in three different time lengths (15, 30, and 60 seconds) and two formats (animated vs. live action). Each test audience will rate the product after seeing the commercial shown in one way. Which description is correct?

• An experiment with 2 factors (length and format), one having 3 levels (15, 30, 60) and the other having 2 levels (animated and live) for 6 treatments.

• An experiment with 2 factors (length and format) at 5 levels (15, 30, 60, animated and live) for 5 treatments.

• An experiment with 1 factor (length) blocked by format with 3 levels (15, 30, 60).

• A sample survey with two questions and one response.

• A sample stratified by length and format.

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Which is one of the main differences between experiments and observational studies?

• There is a response variable in an experiment, but not in an observational study.

• There is at least one explanatory variable in an experiment, but not in an observational study.

• An experiment requires blocking, while an observational study does not.

• An experiment can be used to establish a causal relationship, but an observational study cannot.

• Observational studies require larger samples than experiments.

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In one study, researchers at McGill University recruited 127 people with high cholesterol and randomly split them into two groups. One took a probiotic supplement twice a day for nine weeks, while the second group took a placebo. The probiotic group saw their total cholesterol drop by 9 percent. In a different study, conducted in Britain, 80 volunteers were given probiotics for six weeks and then switched, later on, to a placebo - or vice versa (chosen at random). That study found no difference in cholesterol levels when the subjects took the supplement versus the placebo.

• The McGill study is a controlled randomized experiment, while the British study is a matched pairs experiment.

• The McGill study is a completely randomized experiment, while the British study is a matched pairs experiment.

• The results from the McGill study are more valid because it includes blinding while the British study does not.

• We have reason to believe that the design of one of these experiments was flawed since the results are contradictory.

• Conclusions from the British study can not be trusted since there is no control group.

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In a Japanese study, "researchers look at 35 people with lower back pain who were enrolled in an aquatic exercise program, which included swimming and walking in a pool. Almost all of the patients showed improvements after six months, but the researchers found that those who participated at least twice weekly showed more significant improvement than those who went only once per week."

• This experiment proves that swimming causes a reduction in lower back pain.

• The study is a poorly designed experiment since there is no control group and there is no randomization.

• Conclusions based on this observational study are suspect since participation in the aquatic program may be confounded with other lifestyle behaviors that may cause the improvement in lower back health.

• Conclusions based on this observational study are suspect since a sample size of 35 is too small.

• The study is not an observational study since the aquatic program is a treatment.

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A local news program decides to conduct a poll to see how their viewers feel about their programming format. At the end of each program during one week they ask viewers to call in and express their opinions. The station gives one number to dial if you like the new format, and another to dial if you do not like it. Which of the following is a correct characterization of this sampling approach?

• This sampling approach will be biased because people might dial the number incorrectly, and therefore not everyone will be correctly represented.

• This sampling approach will be biased because the people who call in will be those who have stronger feelings about the new format, and therefore the sample will not be representative of the population.

• This sampling approach will be unbiased because people can call in with either opinion, and therefore the sample will be representative of the population.

• This sampling approach will be unbiased because the station doesn't know who will call in, making it a random sample.

• It is impossible to tell whether this sampling approach will be biased or not because the station cannot predict who will call in.

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One group of subjects was given an herbal supplement and another group was given a placebo. After one year, the number of illnesses each group had was compared.

• Observational Study

• Experiment

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A researcher stood at a school parking lot entrance to see if the color of a car is related to the driver not wearing a seatbelt.

• Observational Study

• Experiment

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A professor finds that people who are obese have higher cholesterol levels than those who are not obese.

• Observational Study

• Experiment

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Four groups of randomly selected people are assigned a different diet. After six months, the blood pressures of each group are compared.

• Observational Study

• Experiment

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A researcher randomly assigned boys and girls to each of two groups. One group was assigned to watch a violent television program while the other group watched a nonviolent program. The children's behavior was then recorded for incidences of aggressive behavior. This research method is best characterized as...

• experimental

• Observation

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