Mktg 1 A: Unit 2 Quiz

Which of the management orientations is usually preferred for global marketing campaigns?

• Ethnocentric orientation

• Polycentric orientation

• Regiocentric orientation

• Geocentric orientation

Which two national sports league attract the most female fans?

• Major League Soccer and Major League Baseball

• Major League Baseball and the National Football League

• NASCAR and the National Football League

• The National Hockey League and Major League Baseball

What percentage of American shoppers say they would prefer to communicate with businesses via email?

• 50%

• 60%

• 70%

• 80%

Facebook was first called

• Hotmail

• The Facebook

• The Book

• MySpace

How many years after the debut of search engines did it take for the number of users to quadruple?

• 1 years

• 2 years

• 3 years

• 4 years

The existence of different cultures within a company’s target market is referred to as

• diversification

• a melting pot

• multiculturalism

• multigenerationalism

The existence of different age groups within a company’s target markets is referred to as

• the generation gap

• diversification

• multiculturalism

• multigenerationalism

According to the U.S. Census, what portion of the population will be made up of minorities by the year 2042?

• About 1/4

• Almost 1/3

• At Least 1/2

• Almost 3/4

Global marketing strategies are essential for 21st century businesses.

• True

• False

Language is the most complex challenge global marketers face.

• True

• False