A word that relates to niche marketing (five letters)

F....

Mass production enables the cost per unit to be :

• higher

• lower

• unchanged

Qualitative market research gathers :

• replies from closed questions

• statistically significant data

• opinions and attitudes

• data from large scale surveys

Which is the odd-one out ? :

new, field-based, desk-based, confidential,

• new

• field-based

• desk-based

• confidential

Costs of production, external shocks, technology are

• factors affecting demand

• factors affecting supply

If demand is price elastic ......

• customers are not price sensitive

• the product is likely to be addictive, habit forming, unique

• a price cut will increase revenue

• a price cut will decrease revenue

Function, aesthetics, cost (to make) relate to ....

• the marketing mix

• the marketing matrix

• the Boston Matrix

• the product design mix

The problem child (question mark) has

• a high market share and high market growth

• a low market share and high market growth

• a low market share and low market growth

• a high market share and low market growth

A firm sells 3000 units at £9 each, total revenue =

• 270

• 27000

• 2700

• 3900

Which is the odd-one out ?

responsibility, recognition, company rules, achievement

• responsibility

• recognition

• company rules

• achievement