Unit 1 revision i) A level business edexcel
Authored by Alf Pint
Business
12th Grade
Used 147+ times
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15 questions
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1.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
A word that relates to niche marketing (five letters)
F (a)
2.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Mass production enables the cost per unit to be :
higher
lower
unchanged
3.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Qualitative market research gathers :
replies from closed questions
statistically significant data
opinions and attitudes
data from large scale surveys
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which is the odd-one out ? :
new, field-based, desk-based, confidential,
new
field-based
desk-based
confidential
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Costs of production, external shocks, technology are
factors affecting demand
factors affecting supply
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
If demand is price elastic ......
customers are not price sensitive
the product is likely to be addictive, habit forming, unique
a price cut will increase revenue
a price cut will decrease revenue
7.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Function, aesthetics, cost (to make) relate to ....
the marketing mix
the marketing matrix
the Boston Matrix
the product design mix
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