Journalism - Leads, Angles, and Objective

A lead is found...

• ...in the middle of the story.

• ...at the beginning of the story.

• ...at the end of the story.

• ...in the headline.

A lead is usually...

• ...a paragraph long.

• ...not a typically length.

• ...one to two sentences.

• ...the entire article.

How many types of leads are there?

• Three

• Four

• Two

• One

Straight news leads...

• ...describe the setting of the story.

• ...describe the subject of the story.

• ...start with a large statistic or number.

• ...start with the facts.

Scene setting leads...

• ...start with a large number or statistic.

• ...start by setting the scene of the story.

• ...describe the facts of the story.

• ...tell us the 5 Ws and H right away.

A startling statistic lead states...

• ...a large number or statistic.

• ...the facts of the story.

• ...the names of the people involved in the story.

• ...the facts of the story in the beginning.

"Rosen's Restaurant opened on December 26 bringing hundreds of customers to New York City" is an example of:

• A Startling Statistic Lead

• A Scene Setting Lead

• A Sesame Seed Lead

• A Straight News Lead

"The stadium was roaring as the game was tied and fans were anticipating the outcome" is an example of:

• A Scene Setting Lead

• A Startling Statistic Lead

• A Straight News Lead

• A Simple Start Lead

"Over $800,000 will be spent on improvements to Creek County Schools with 70% going toward repairs" is an example of:

• A Straight News Lead

• A Startling Statistic Lead

• A Straight Facts Lead

• A Scene Setting Lead

"Over 85% percent of schools are now

going virtual as parents voted for this

option in recent survey" is an example of:

• A Straight Information lead

• A Startling Statistic Lead

• A Surprising Statistic Lead

• A Scene Setting Lead