What is an A/B Test?

• I want to test the same mail for 2 similar audiences

• I want to test 2 similar mail for 2 similar audiences

• I want to test 2 different mail for 2 similar audiences

• I want to send the same email to a unique audience

The newsletter object should never

• Reveal the content

• Generate expectations

• Generate curiosity

• State value proposition

How do you calculate CTOR ?

• (# of unique clicks / # of emails) x100

• (# of unique clicks / # of unique opens) x100

• (# of clicks / # of unique emails) x100

• # of unique emails / # of clicks

If not interested, readers decide to close an email

• 1 minute after they open it

• 30 seconds after they open it

• 10 minutes after they open it

• 3 seconds after they open it

Audience segmentation helps to increase:

• Open Rate

• CTR

• Web Traffic

• Conversion Rate

Which one is an example of soft bounce?

• Wrong email

• Wrong domain

• Unsubscribed user

• Full email-box

Which one of those platforms is used to do newsletter marketing?

• Mailchimp

• Google Analytics

• Outlook Express

• Clubhouse

Which is the first step of an A/B test?

• Establish an hypothesis

• Create 2 different graphics

• Choose sending time

• Divide the audience

Which is the difference between direct email marketing and newsletter?

• It's the same thing

• Direct email marketing has informative intent, newsletter has commercial intent

• Newsletter has informative intent, Direct email marketing has commercial intent

In which part of the creation process do we need the copy of our newsletter?

• After the graphics

• At the beginning

• It's the last step