
Chapter 5: Motivation and Affect
Authored by Erika Lázár
Education
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the motivation process, the desired end state is the consumer's ________.
drive
need state
benefit
goal
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?
instinct theory
drive theory
expectancy theory
need theory
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Wants are a combination of ________.
personal factors
cultural factors
personal and cultural factors
none of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a woman buys expensive jewelry, which of the following needs is most likely being expressed?
hedonic
utilitarian
rational
biogenic
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of conflict exists when we desire a goal but wish to avoid it at the same time?
approach-avoidance conflict
approach-approach conflict
avoidance-avoidance conflict
direction-valence conflict
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Maslow's hierarchy of needs, the lowest order (e.g., most basic) of needs is ________.
safety
physiological
belongingness
esteem
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The degree to which a person is willing to expend energy to reach a specific need is called ________.
motivational direction
motivation path
motivation scheme
motivation strength
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