Chapter 9:   Decision Making

Chapter 9: Decision Making

Professional Development

10 Qs

quiz-placeholder

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Chapter 9:   Decision Making

Chapter 9: Decision Making

Assessment

Quiz

Education

Professional Development

Easy

Created by

Erika Lázár

Used 4+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making.

cognitive

limited

habitual

affective

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first stage in the consumer decision-making process is ________.

information search

evaluation of alternatives

problem recognition

product choice

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Evaluating the effort when we need to make a particular choice is called the ________.

want

constructive process

need

routine process

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Decisions driven by our emotional responses to a product are called ________.

affective

habitual

cognitive

compensatory

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

Problem recognition

Evaluation of alternatives

Information search

Product choice

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Features actually used to differentiate among choices are called ________ attributes.

evaluation

search

determinant

segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to ________, utility is defined in terms of gains and losses.

prospect theory

heuristics

hyperopia

Zipf's law

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