Chapter 9: Decision Making

Quiz
•
Education
•
Professional Development
•
Easy
Erika Lázár
Used 4+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making.
cognitive
limited
habitual
affective
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first stage in the consumer decision-making process is ________.
information search
evaluation of alternatives
problem recognition
product choice
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Evaluating the effort when we need to make a particular choice is called the ________.
want
constructive process
need
routine process
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Decisions driven by our emotional responses to a product are called ________.
affective
habitual
cognitive
compensatory
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.
Problem recognition
Evaluation of alternatives
Information search
Product choice
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Features actually used to differentiate among choices are called ________ attributes.
evaluation
search
determinant
segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to ________, utility is defined in terms of gains and losses.
prospect theory
heuristics
hyperopia
Zipf's law
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