Chapter 9: Decision Making

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making.

• cognitive

• limited

• habitual

• affective

The first stage in the consumer decision-making process is ________.

• information search

• evaluation of alternatives

• problem recognition

• product choice

Evaluating the effort when we need to make a particular choice is called the ________.

• want

• constructive process

• need

• routine process

Decisions driven by our emotional responses to a product are called ________.

• affective

• habitual

• cognitive

• compensatory

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

• Problem recognition

• Evaluation of alternatives

• Information search

• Product choice

Features actually used to differentiate among choices are called ________ attributes.

• evaluation

• search

• determinant

• segmentation

According to ________, utility is defined in terms of gains and losses.

• prospect theory

• heuristics

• hyperopia

• Zipf's law

The alternatives actively measured during a consumer's choice process are the ________ set.

• inert

• evoked

• evaluate

• consideration

A mental or problem-solving shortcut to make a decision is called a(n) ________.

• determinant

• detail rule

• heuristic

• experience rule

Buying decisions that are made with little or no conscious effort are called ________.

• close minded

• habitual

• satisficing

• extended