Targeted Advertising

'Online Personal Data' is .....

• Personal details that is associated with you.

• Something that keeps you safe online.

• Adverts online

What can be used to steal your personal data?

• Adverts

• Web cookies

• Fake news

The Data Protection Act 2008 was set up to

• Allow companies to store your data for their use however they see fit.

• Protect internet users from misusing data

• Sell your data for marketing

Retargeting Advertising is...

• Adverts that appear on websites or display on mobile browsers

• Marketing that directs adverts at specific audiences to improve the chances of individuals buying a product or service

• Adverts go in front of people that have visited a specific website after they have clicked away and gone to a different website

Adverts you see are linked to...

• Your hobbies and interests

• The most popular products that have been sold

• The products that are the most expensive

Why should you never click on Pop Up Adverts?

• They are always products you have already decided not to buy.

• They try to sell you really expensive products

• They are more likely to be linked to illegal activity or fraud.