Unit 2 (Creating a Marketing Campaign) - The Rationale Quiz

A marketing consultant is an outside advisor who works with companies to create and implement marketing strategies. A consultant helps create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market.

• True

• False

_________ __________ set out what a business wants to achieve from its marketing activities.

• Marketing Objectives

• Business Aims

• Organisational Goals

• Company Targets

Marketing objectives must adhere to the SMART principle. What does SMART stand for?

• Specific, Measurable, Achievable, Reliable, Timescale

• Specific, Major, Achievable, Relevant, Timescale

• Specific, Measurable, Achievable, Relevant, Timescale

• Standard, Measurable, Achievable, Relevant, Timescale

________ _________ is all about gathering information on your target market (wants and needs), trends in your market and competitors.

__________ __________ __________ is research data that is collected first-hand for a specific research purpose.

• Secondary market research

• Primary market research

• First market research

• Original market research

__________ __________ __________ is research data that has already been collected by somebody else. We can usually find this through sources on the internet.

• Secondary market research

• Primary market research

• First market research

• Original market research

Which of the options below are advantages of using primary market research?

• It is always accurate

• It provides more detailed insights

• It is more up to date (current)

• You can ask specific questions

_______ ________ is a create survey tool that can be used for market research. You can create a survey online and share it with your friends on social media.

Which of these are reliable sources for secondary market research data that you can find yourself?

• Trade Associations

• Office for National Statistics

• Wikipedia

• Market Reports

________ ________ is the process of taking raw data and converting it into information that will help you make decisions

• Market research

• Data analysis

• Data research

• Market planning