Customer Relationship Management

In CRM "C" Stands for

• Company
• Consumer

• Customer
• Client

Select the correct component of CRM.

• Marketing Automation

• Customer Service Automation

• Inventory Control

• Salesforce Automation

´___________________is business jargon for any encounter where customers and business engage to exchange information, provide service, or handle transactions.

• Business transaction
• B2B communication

• Customer Touch point

• Consumer engagement

"Search | Landing Page | Blogs | Newsletter" are the example of .................. .

• Physical Touch-points

• Digital Touch-points

• Both of these

• None of these

Store, Call Centre and Website are the touch-points used in the process of..............................................

• Awareness

• Consideration

• Purchase

• Loyalty

Which of the following CRM process is connected with customer retention?

• Aquire lead

• converting leads into customer

• Provide quality customer support

• Drive upsell

eCRM processes includes data collection, ....................... and customer interaction.

• data analytics

• data aggregation

• data agreement

• data average

Which one is NOT a functional components of CRM

• Marketing automation

• Sales automation

• Customer retention automation

• Customer service automation

How many phases are their in CRM Cycle?

• 2

• 3

• 4

• 5

Write down the missing element in 4 Cs of CRM...

1. Conversation

2. Customer Experiance

3. Content

(a)