Persuasive Techniques - Appeals

Don't you want the best for your baby?

• Appeal to Emotion
• Bandwagon

Definition of PERSUADE

• to convince one to think or act differently 
• valid reason of set of reasons used to change someones viewpoint 

Appeals to credibility or character...

• Fallacy
• Ethos
• Bribery
• Exaggeration

Appeals to logic or reason...

• Emotional Appeal
• Fallacy
• Pathos
• Logos

Appeal to emotion...

• Ethos
• Bribery
• Pathos
• Patriotism

The three persuasive appeals that must be used for an effective argument are...

• ethos, athos, logos

• ethos, pathos, logos

• porthos, pathos, ethos

• logos, athos, cronos

A persuasive statement that appeals to the logic or reason of an audience

• porthos

• logos

• pathos

• ethos

A persuasive statement that appeals to the trust of an audience

• athos

• pathos

• logos

• ethos

A persuasive statement that appeals to the emotions of an audience

• ethos

• porthos

• pathos

• athos