TOPIC 1. WHO IS THE DIGITAL CUSTOMER?

Customer is...

• a lead

• the person who makes the purchase of products or services

• the person who uses the product or services

• None of the above

The Digital Identity Mapping...

• is the same tool as the Buyer Persona, we can use one or the other interchangeably.

• The tool that allows us to understand the user experience from the consideration phase to post-purchase behavior step.

• Allows mapping and segmentation of the competitors digital situation in the market.

• Allows to identify the digital touch points in all aspects of the target user of our brand.

Generation C Generation C is segmented based on demographic data and is a generation based on interaction and digital skills.

• True

• False

Why is important to use marketing segmentation?

• Allows to generate easier marketing, find market niches, and provide efficiency.

• It allows to detect and create needs adjusted to the users.

• It allows us to obtain greater profitability from the first moment we start the strategy.

• None of the above

The generation C

• Wants to create community and interact

• Wants to be free

• Wants to spend less money

• It is in a range of age from 20-30

The omnichannel strategy...

• allows having a lot of channels available to the user so that he can perform the conversion wherever he wishes.

• is a strategy similar to the multichannel strategy, the difference lies in the type of brands.

• allows the integration of all the platforms available to the user, generating the same UX .

• allows the integration of all platforms available to the user, generating different types of UX, based on different insights.

The new funnel aproach (flywheel) is focused on conversion.

• True

• False

Which of the following options is not a phase of the McKinsey’s Consumer Decision Journey?

• Consideration

• Purchase

• Active evaluation

• None of the above

Pre, During and Post Purchase Expectations are part of the Customer Decision Journey.

• True

• False

Employee advocacy is a Relationship Marketing strategy focused on the company's self-promotion by its team.

• True

• False