Retail Fundamental Review

Which of the following is a term for physical goods that are bought and sold?

• Sales

• Products

• Pricing

• Services

Which of the following is a standard term that describes the audience of retail stores- the people who will buy things from stores?

• Manufacturers

• Wholesalers

• Buyers

• Customers

Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers?

• Gifts

• Training

• Services

• Products

The majority of retailers are:

• Independently Owned

• Corporations

• Franchises

• Online Only

Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experince for customers by integrating multiple channels?

• Multichannel

• Omnichannel

• Integrated channel

• Seamless channel

What kind of things does a manufacturer produce?

• Raw materials

• Fossil Fuels

• Services

• Finished Products

What is the term that describes distributing merchandise from the manufacturer to a retailer's locations?

• Innovation

• Allocation

• Alleviation

• Reimagination

What is the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services?

• Brand promise

• Positive feeling

• Company culture

• Company brand

After 1 negative experience, approximately what percentage of people say they will never do business with that company again?

• 10%

• 20%

• 50%

• 75%

Which of the following describes a type of question that cannot reasonably be answered with "yes" or "no"?

• A leading question

• An open question

• an open-ended question

• A closed-ended question