Propaganda and Biases

You are convinced to use a product because it is endorsed by a well-known personality.

• Bandwagon

• Plain Folks

• Testimonial

• Name Calling

You are attracted to use a product because everyone is using it.

• bandwagon

• plain folks

• testimonial

• name calling

It persuades you to avail the product because of the negative image it creates against another product.

• bandwagon

• plain folks

• testimonial

• name calling

You are encouraged to use a product because it is what “folks at home” are using.

• bandwagon

• plain folks

• testimonial

• name-calling

It uses either pleasant or hideous sounds to either lure or drive people away from something.

• glittering generality

• technical jargon

• appeal to fear

• powerful words

It uses sweeping statements that usually come in slogans or simple catchy phrases.

• glittering generality

• technical jargon

• appeal to fear

• powerful words

It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers.

• glittering generality

• technical jargon

• appeal to fear

• powerful words

It scares or frightens consumers so that they will either patronize or avoid the product or service.

• glittering generality

• appeal to fear

• powerful words

• technical jargon

"Don’t be left out! Use Safeguard soap because it gives you 99.99% protection".

• technical jargon

• powerful words

• bandwagon

• name-calling

Manny Pacquiao: Drink Alaxan FR! Aray ko, Galing Ko!

• name-calling

• appeal to fear

• technical jargon

• testimonial