This will define the purpose of the unique happening that is about to happen

• Why

• Who

• When

• Where

It is possible that while unclear at first, the purpose becomes clearer as you piece together answers to your questions

• Why

• What

• How

• Who

The audience is the most important group of people involved in the event

• Who

• Where

• When

• How

Ask the client about the people who will be attending the event

• Where

• Who

• When

• How

Aim for events that serve a desire of a particular group of people

• Who

• What

• When

• Where

They are the ones who should be pleased

• What

• When

• Where

• Who

After the client has decided the date and time of the event, use it as the basis for how much time you need in planning and preparing

• Where

• Who

• When

• Why

If you think that the preparation time is not sufficient, ask whether the date can still be changed

• Where

• When

• Who

• Why

vVenue decisions should always consider the purpose of the event, people involved in the event, their expectations, and the schedule of the event

• When

• Where

• Who

• Why

vIf the venue has been decided, check if it matches the why, who, what, and when

• When

• Where

• How

• Who