Marketing Test Review

The amount a customer pays for a product or service

the costs of making and marketing a product

amount earned as a result of investment (%)

a business' percentage of total sales by all companies in the same market

price determined by how much customers are willing to pay

price determined by using wholesale cost as the basis

price determined by what competitors charge

maximize sales, discourage competition, establish image, increase profit, attract customers

the different products and services a business sells

product characteristics that will satisfy customer needs