Marketing03

The real value of marketing information lies in how it is used _________.

• in determining selling prices for products

• in analyzing budgets

• in creating advertising campaigns

• in the customer insights that it provides

• in introducing a new product to the marketplace

_________ is the systematic design, collection. analysis, and reporting of data relevant to a specific marketing situation facing an organization.

• Product marketing

• Strategic planning

• Marketing research

• Market segmentation

• Causal research

The goal of ________ research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.

• exploratory

• statistical

• causal

• analytic

• descriptive

The research plan _______

• provides comprehensive marketing intelligence about competitors.

• outline sources of existing data and spells out the specific research approaches.

• does not include sampling plans.

• does not include contact methods.

• presedes the definition of research objectives.

Secondary data consists of ________.

• information collected for the specific purpose at hand

• data that does not age

• information that already exists somewhere, having been collected for another purpose

• information collected from conducting personal, in-depth interviews

• data that is unreliable unsuitable for the purpose of making marketing decisions

________, a form of observational research, involves sending observers to watch and interact with consumers in their natural environment.

• Group interviewing

• Ethnographic research

• Survey research

• Experimental research

• Causal research