
Marketing 1A: Unit 7 Quiz
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9th - 12th Grade
Used 3+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer who conducts online research to find out more about a product or brand is performing which of the following?
an internal information search
an external information search
market research
dual distribution
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An attempt to gain a customer’s trust in an advertisement is referred to as
a logical appeal
an ethical appeal
truth in advertising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An attempt to encourage customers to associate a product or brand with a certain feeling is referred to as
an appeal to affection
a logical appeal
an emotional appeal
an ethical appeal
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Expert opinions are typically used in which of the following appeals?
logical appeals
appeals to authority
emotional appeals
ethical appeals
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following helps companies manage inventory?
marketing information systems
customer relationship management systems
persuasive rhetoric
marketing channels
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In marketing, persuasive strategies are referred to as
stimuli
appeals
channels
fallacies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following can track a customer’s buying habits?
marketing channels
intermediaries
distributors
marketing information systems
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