Marketing 1A: Unit 7 Quiz

Marketing 1A: Unit 7 Quiz

9th - 12th Grade

30 Qs

quiz-placeholder

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Marketing 1A: Unit 7 Quiz

Marketing 1A: Unit 7 Quiz

Assessment

Quiz

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9th - 12th Grade

Medium

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer who conducts online research to find out more about a product or brand is performing which of the following?

an internal information search

an external information search

market research

dual distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An attempt to gain a customer’s trust in an advertisement is referred to as

a logical appeal

an ethical appeal

truth in advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An attempt to encourage customers to associate a product or brand with a certain feeling is referred to as

an appeal to affection

a logical appeal

an emotional appeal

an ethical appeal

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Expert opinions are typically used in which of the following appeals?

logical appeals

appeals to authority

emotional appeals

ethical appeals

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following helps companies manage inventory?

marketing information systems

customer relationship management systems

persuasive rhetoric

marketing channels

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In marketing, persuasive strategies are referred to as

stimuli

appeals

channels

fallacies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following can track a customer’s buying habits?

marketing channels

intermediaries

distributors

marketing information systems

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