Marketing 1A: Unit 7 Quiz

A customer who conducts online research to find out more about a product or brand is performing which of the following?

• an internal information search

• an external information search

• market research

• dual distribution

An attempt to gain a customer’s trust in an advertisement is referred to as

• a logical appeal

• an ethical appeal

• truth in advertising

An attempt to encourage customers to associate a product or brand with a certain feeling is referred to as

• an appeal to affection

• a logical appeal

• an emotional appeal

• an ethical appeal

Expert opinions are typically used in which of the following appeals?

• logical appeals

• appeals to authority

• emotional appeals

• ethical appeals

Which of the following helps companies manage inventory?

• marketing information systems

• customer relationship management systems

• persuasive rhetoric

• marketing channels

In marketing, persuasive strategies are referred to as

• stimuli

• appeals

• channels

• fallacies

Which of the following can track a customer’s buying habits?

• marketing channels

• intermediaries

• distributors

• marketing information systems

Which of the following helps a company minimize waste?

• a marketing information system

• persuasive rhetoric

• inventory control

• customer relationship management

Applying persuasive rhetoric is a transferrable skill.

• True

• False

Marketers only use ads that appeal to positive emotions.

• True

• False