Functions of Marketing Week 4

Select the channel of marketing in charge of obtaining, developing, maintaining, and improving the product mix?

• Pricing

• Selling

• Promotion

• Product/Service Management

Answer explanation

Class Notes Monday! #TheMarketingFunctions

Identify the function of marketing that determines the price of the good or service to maximize return and meet customer's value perception.

• Selling

• Pricing

• Promotion

• Channel Management/Distribution

Select the function of marketing in which customer needs are determined by using planned and personalized communication.

• Promotion

• Pricing

• Selling

• Channel Management/Distribution

To inform, persuade, and remind customers about a business or its product is what marketing function?

• Pricing

• Selling

• Promotion

• Product/Service Mangement

Concepts and strategies used to develop and target specific marketing tactics to a select audience is what function of marketing?

• Product/Service Managment

• Pricing

• Promotion

• Market Planning

The function of marketing in charge of moving, storing, locating, and transferring goods and services is which function?

• Pricing

• Channel Management/Distribution

• Market Planning

• Selling

The process of analyzing information as well as gathering and storing the information is referred to as which function of marketing?

• Marketing Information Management (MIM)

• Market Planning

• Promotion

• Distribution/Channel Managment

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management