Ch. 20: Preparing Print Advertisements (POM)

What is an ad layout?

• sketch showing a general arrangement of ad

• illustration sight lines for the ad

• bold graphic lines of the logo

• graphic arrangement of the ad copy

Which is most often true of an effective headline?

• It makes use of synonyms.

• It is brief.

• It uses unfamiliar words for impact.

• It details how the product meets the customer’s need.

What is the slogan of this ad?

• 
• i' m lovin' it

• The angus third pounder..... gets your today.

Tags

CCSS.RI.11-12.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

The headline “Functional, Fashionable, Formidable. . .” is an example of:

• A play on words

• A paradox

• A pun

• An alliteration

“A nagging cough with congestion. Or a cough with a painful sore throat. Take new NyQuil Liquid Caps. You can’t buy a more powerful liquid cap for long-lasting cough relief.” This is an example of:

• Copy

• A headline

• A signature

• An illustration

The part of the print advertisement that shows the logo of the advertiser.

• Copy

• Headline

• Illustration

• Signature

“Milk. What a surprise!” This is an example of:

• Copy

• A headline

• A signature

• An illustration

The photograph or drawing in a print advertisement.

• Copy

• Headline

• Illustration

• Signature

A phrase that attracts readers’ attention

• ad campaign

• headline

• active voice

• slogan

• pun

A photo of a Mack truck. This is an example of:

• Copy

• A headline

• A signature

• An illustration