Sales Promotion Diagnostic Test

When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale, it is a:

• consumer promotion

• bonus program

• trade promotion

• brand awareness program

Manufacturers and other members of the marketing channel use trade promotions to help pull products through to retailers.

• TRUE

• FALSE

The primary vehicle for distributing print coupons is:

• magazines

• newspapers

• direct mail

• freestanding inserts

Freestanding inserts are found primarily in:

• magazines

• newspapers

• shopping malls

• catalogs

Which type of coupon is placed on a package to be used during the purchase of that product?

• Freestanding

• Bounce-back

• Instant redemption

• Rebate

A package of Oreo cookies has a Php 10.00-off coupon attached to the package that can easily be removed. This is an example of which type of coupon?

• Instant redemption

• Bounce-back

• Cross-ruffing

• Response-offer

A bounce-back coupon is:

• not immediately redeemable

• not normally distributed by a manufacturer

• a form of premium

• used at the time the product is purchased

Bounce-back coupons are used to encourage:

• brand switching

• repeat purchases

• trial purchases

• brand loyalty

A Php 20.00 coupon placed inside a box of Quaker Oats is an example of which type of coupon?

• Instant redemption

• Bounce-back

• Cross-ruffing

• Response offer

When a cash register triggers a coupon for a product, it is:

• bounce-back

• scanner-delivered

• cross-ruffing

• response offer