Promotions / Visual Marketing/ Customer Service Test Review

In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month. This offer is an example of loyalty marketing programs.

• True

• False

A company’s news releases should have a variety of themes so that the public doesn’t become bored and lose interest in the company’s activities.

• True

• False

An advantage of publicity is that its costs are lower than other forms of promotion.

• True

• False

Some companies foster community relations by giving their employees leave from job responsibilities in order to head large-scale charitable efforts.

• True

• False

Businesses spend more money promoting to consumers than to other businesses.

• True

• False

The visual element that projects an appropriate store image, distinguishes a store from its competitors, and attracts potential customers is the storefront.

• True

• False

Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives.

• True

• False

Display lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise.

• True

• False

In department stores mannequins are examples of functional props.

• True

• False

Hot Stuff will be a new retail clothing store whose target market is girls, ages 14-21. The store owners should use strong colors and bright lighting to attract their target customers.

• True

• False