Product Training

What are the primary Marketing Objectives?

• Generate Leads, Drive Online Sales

• drive offline sales, Increase Awareness

• None

• Both A and B

Which Extension is clickable?

• Call out

• Site link

• Structure Snippets

• All of the Above

What is Actual CPC?

• CPC is the maximum amount an advertiser can pay

• Actual CPC is the actual amount Google charge a person who clicks on an ad

• Actual CPC is the total amount spent to get one conversion

• Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement

For Brand Awareness Objective which network you will suggest?

• Search Network

• Both A and C

• Display Network

• None

RSA stands for :

• Respective Search Ad

• Responsive Search Ad

• Responsive Smart Ad

• Respective Smart ad

Which of the following bid strategies can be added at keyword level?

• eCPC

• Maximize clicks

• Manual Bidding

• Target CPA

What option cannot be changed after creating an account?

• Location and time zone

• currency and location

• Currency and Time Zone

• none of the above

Which of the Attribution Model is recommended?

• Last Click

• Position Based

• Linear

• Time Decay

What are the ways to do traditional Marketing ?

• email Marketing

• All

• print (Magazines, Newspapers, Pamphlets )

• Social Media

SERP stands for :

• Search Engine Review page

• Search Engine Result Page

• Search Engine Responsive Platform

• Both A and C