Argument✏️

An authors position or perspective on a specific subject

• reasons

• claim

• argument

• statistics

An author’s points for making their claim that will be supported with evidence.

• reasons

• point of view

• claim

• perpective

A collection of information used to support an author’s idea.

• statistics

• fact

• counterclaim

• evidence

Numerical data used to prove or disprove an argument.

• opinion

• counterclaim

• statistics

• rebuttal

A thing or idea that is universally known to be true or proved.

• opinion

• statistics

• fact

• rebuttal

A point of view or judgment made about something.

• opinion

• claim

• fact

• statistics

Words used to invoke a strong feeling in the reader to prove or disprove an argument.

• fact

• emotional langauage

• opinion

• claim

An argument put forward to oppose an idea or theory.

• counterclaim

• fact

• evidence

• reasoning

A comeback to the counterclaim to weaken the opposing claims

• argument

• claim

• counterclaim

• rebuttal

Emotional appeal - attempts to evoke an emotional response in the consumer. Some emotions may be happiness, pain, fear or guilt.

• logos

• pathos

• ethos