Unit 7.1 Marketing: Product Planning & Production - Vocab

Unit 7.1 Marketing: Product Planning & Production - Vocab

10th - 12th Grade

14 Qs

quiz-placeholder

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Unit 7.1 Marketing: Product Planning & Production - Vocab

Unit 7.1 Marketing: Product Planning & Production - Vocab

Assessment

Quiz

Business

10th - 12th Grade

Practice Problem

Easy

Used 61+ times

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14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

putting the right product in the right place, at the right price, at the right time

marketing

quality management

product life cycle

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

all decisions related to the elements of marketing; product, price, place, promotion

target market

marketing mix

total quality management

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

area where potential customers are located (physical location and/or online); where buyers and sellers interact

marketing mix

target market

market

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

study of a company’s current and prospective customers including their characteristics

market research

marketing plan

marketing

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

specific group of customers at which a product is aimed-- the people who buy your product

target market

quality management

manufacturing

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

plan that describes activities involved in achieving specific marketing objectives in a set time frame

product life cycle

marketing plan

marketing mix

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

the amount of time a product goes from being introduced into the market until it’s taken off the shelves

product life cycle

marketing

business cycle

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