E-business strategy - Introduction to digital business

E-business is a term used to describe:

• An organization using electronic media to purchase from to its suppliers

• The use of electronic communications for all business processes

• An organization using electronic media to sell direct to its customers

• None of the above

Which of the following is a cost-efficiency driver for e-business?

• Reduced operating cost

• Increasing speed with which supplies can be obtained

• Increasing speed with which goods can be dispatched

• All of the above are correct

An exciting area to be involved with since many new opportunities and challenges arise yearly, monthly, and even daily.

The sentence above is a definition of…

• Digital Marketing

• Digital Technology

• Digital Business

• Digital Media

Digital business is broader in its scope than e-commerce.

• TRUE

• FALSE

What are the steps of the Design Thinking Process?

• Empathize – Define – Ideate – Prototype – Test

• Empathize – Design – Ideate – Produce – Test

• Understand – Define – Ideate – Produce – Test

• Understand – Draw – Ideate – Create - Test

Which of the following is a competitiveness driver for e-business?

• Reduced sales costs

• Obtain supplies more rapidly

• Reduced service costs

• Avoiding losing market share to businesses already using e-commerce

The Amazon site belongs in which category of website?

• Relationship-building website

• Brand-building website

• Transactional website

• All of the above

At an early point in digital technology adoption, a government report identified 3 main categories of drivers that remain relevant for introducing new technology.

• TRUE

• FALSE

In the design thinking process, after define the problem, the next step is to....

• Empathize

• Ideate

• Test

• Prototype

During which stage would you:

Work on creating a number of inexpensive products with specific features.

• Empathize

• Define

• Ideate

• Prototype