MM lecture quiz 4-6

MM lecture quiz 4-6

1st - 5th Grade

15 Qs

quiz-placeholder

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MM lecture quiz 4-6

MM lecture quiz 4-6

Assessment

Quiz

Business

1st - 5th Grade

Practice Problem

Medium

Created by

Alex Match

Used 3+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All marketing strategy is built on STP: segmentation, targeting, and ________.

positioning

product

planning

promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

Valuation

Positioning

Pricing

Commercialization

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The goal of positioning is to ________.

discover the different needs and groups existing in the marketplace

target those customers marketers can satisfy in a superior way

locate the brand in the minds of consumers to maximize the potential benefit to the firm

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.

an award-winning promotional campaign

a customer-focused value proposition

everyday low pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ________ defines which other brands a brand competes with and therefore which brands

competitive frame of reference

competitor indexing

consumer profitability analysis

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ are defined as companies that satisfy the same customer need.

Communities

Competitors

Trendsetters

Industries

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All marketing strategy is built on segmentation, targeting, and positioning.

True

False

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