Jan/Feb Graphics retrieval

Colour Psychology is the study of...

• What people wear in terms of colour.

• The study of colour and response through human behaviour.

• The study of brands and companies.

• How nature uses colour to survive.

Why is the colour yellow not used in transport interiors?

• It make people too happy

• It makes people hungry

• It makes people angry

• It makes people feel nauseous

Which colour do these words relate to?

Security, class formality, grief.

• Red

• Blue

• Green

• Black

Explain in your own words why it would not be a good idea for Coca Cola to change their colour scheme on the logo.

What is this called?

• Letters

• Typography

• Font style

Explain why this font style is not suitable for a Chinese takeaway logo

What is an image board?

• A nice picture for your wall

• A collection of selfies to make one picture

• A police photo file of criminals

• A collection of images which together form a theme

True of false...

A logo must have an image and lettering

• True

• False

A logo is used to...

(tick the 3 answers that apply)

• Identify a brand/company/organisation

• Fill in spaces on promotional material

• Helps consumers identify a brand

• Promotes trust and quality

• Adds colour to presentation of an item