MIDTERM ASSESSMENT IN PRINCIPLES OF MARKETING

It is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.

• Marketing

• Market Offerings

• Strategy

• Market

It is the art and science of choosing target markets and building profitable relationships with them.

• Marketing Management

• Market Offerings

• Marketing

• Product Concept

To be ethically effective, marketing plans must be _____.

• honest and truthful

• flexible enough to contain differences of opinion

• varied according to management responsibility level

• substantially different from compliance requirements

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.9-10.3

CCSS.RI.9-10.5

In the business-to-business buying process, what is the next step after the need is described and quantified?

• Searching for potential suppliers

• Evaluating proposals

• Establishing an order routine

• Recognizing a need

What is a useful way to empower customers?

• Ask customers to participate in product design.

• Refer customers to competitors for quality comparisons.

• Refer customers to competitors for quality comparisons.

• Give customer free products.

Good marketing is no accident, but a result of careful planning and ________.

• Execution

• Selling

• Strategies

• Research

Tags

CCSS.RI.11-12.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RL.11-12.4

CCSS.RL.9-10.4

Which of the following would be the best illustration of a subculture?

• A religion.

• A group of close friends

• Your university

• Your occupation

Tags

CCSS.RI. 9-10.9

CCSS.RI.11-12.9

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

In marketing theory, every contribution from the supply chain adds ________ to the product.

• Value

• Costs

• Convenience

• Ingredients

The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?

• Exchange

• Product

• Production

• Customer

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n) _______.

• Product

• Demand

• Idea

• Service