DIGITAL MARKETING

Email marketing is....

• Highly targeted and customisable

• Expensive

• Difficult to set up, test and track

• None of the others

What is an advantage of Email Marketing?

• It does not take much for email to be marked as spam

• Many consumers are email fatigued

• It's highly measurable, and databases can be easily segmented.

• When the list of subscribers is too large, it's difficult to customize

In email marketing, what is "hard bounce"?

• Deflection, event where an object collides against a plane surface, in a hard way.

• Failed delivery of email due to an undeviating

  reason like a non-existent address

• ailed delivery of email due to a deviating reason like an

  overloaded inbox

• 2000 film starring Gwyneth Paltrow and Ben Affleck

In email marketing, what is "soft bounce"?

• Deflection, event where an object collides against a plane surface in a soft way.

• Failed delivery of email due to an undeviating

  reason like a non-existent address.

• Failed delivery of email due to a deviating reason like an overloaded inbox.

• 2000 film starring Gwyneth Paltrow and Ben Affleck.

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods

• Services

• Marketing

• Tangible

Digital marketing is often referred to as___________.

• online marketing

• internet marketing

• web marketing

• All of the above

the customer review of a product on an E-Commerce website.

• Awareness about the brand

• Awareness about the product

• Experience the product

• Both a&c

The simulation of human intelligence processes by machines

• Computer Intelligence

• Artificial Intelligence

• Content Marketing

• Marketing Intelligence

*E-mails and wireless marketing also fall into the category of e-marketing.

• TRUE

• FALSE