Dove Quiz

Which of these does NOT compete with Dove?

• Neutrogena

• Glossier

• St. Ives

• Nivea

Out of 10, approximately how many global consumers value sustainability?

• 6

• 7

• 8

• 9

When was Dove first launched?

• 1936

• 1968

• 1989

• 1957

Who is Dove's owned by?

• Johnson & Johnson

• Unilever

• Proctor & Gamble

• Nestlé

Why is consumer trust in personal care brands declining?

• Consumers' fear of chemicals they don't understand

• Most personal care products are unsafe

• Unethical labour in the Personal Care industry

• Many personal care executives do not care about the environment

According to a 2014 study, what percentage of Twitter users have mentioned a brand in a tweet?

• 56.5%

• 62%

• 70%

• 80%

What is Clean Beauty's new take on Dove's "Real Beauty" campaign?

• Being beautiful does not matter

• Beauty is internal, not just physical

• Beauty is a social concept

• Beauty is in the eye of the beholder

Name an opportunity discussed in Dove's SWOT analysis today

• Release more products for male consumers

• Focus on Dove for Babies

• Emphasize e-commerce

• Enter the nail polish market