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Strategic Management - Blue Ocean & Red Ocean (Chap 8)

Authored by Amirah Rasli

Business

University

10 Questions

Used 28+ times

Strategic Management - Blue Ocean & Red Ocean (Chap 8)
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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

The Blue Ocean Strategy was suggested by:

Henry Fayol

Peter Drucker

Renee Mauborgne

Abraham Maslow

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is a trait of blue ocean strategy?

Beat the competition

Create and capture new demand

Exploit existing demand

Compete in existing market space

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

The following are the four basic strategies for Blue Ocean Strategies (BOS) EXCEPT:

Maintain

Create

Raise

Reduce

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

BOS is the simultaneous pursuit of ____________________.

differentiation and focus

diversification and cost leadership

integration and concentration

differentiation and low cost

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

The aim of BOS is to create new market space thereby making the competition irrelevant.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

One of the basic strategies for BOS is "Raise". What do companies need to "raise"?

Factors that are of low values to consumers.

Existing factors that are valued by customers.

New factors that are of high value to customers.

Factors that are low value but customers still want them.

7.

OPEN ENDED QUESTION

3 mins • Ungraded

Give 2 examples of the traits/criteria of Red Ocean Strategy.

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