Global Ch 14 v2 2023

When a manufacturer of soft drinks has to adapt the formulation of its product to fit the foreign market requirements, it is an example of adapting:

• design features

• service standards level

• package dimensions

• product quality

Svend Hollensen proposes three levels of an international product, namely:

• core product, supporting product and augmented product

• core product, product attributes and product benefits

• core product, functional product and augmented product

• core product benefits, product attributes and support services

Which of the following is not a characteristic of services?

• consistency

• inseparability

• variability

• intangibility

The fact that each tourist experience with the same destination is likely to be different is due to:

• inseparability

• perishability

• intangibility

• heterogeneity

A brand alliance between two partners, such as the one between Girard Perregaux and Ferrari, or Omega and Swatch, is also known as:

• co-branding

• corporate branding

• private branding

• global branding

The fact that a traveller may have a very positive experience flying with an international airline and then a very negative experience on a subsequent visit is evidence of service:

• inseparability

• perishability

• intangibility

• variability

The premium a customer would pay for the branded product or service compared to an identical unbranded version of the same product or service is synonymous with:

• brand personality

• brand management

• brand equity

• brand loyalty

The four stages in the product life cycle are:

• research, development, manufacturing, introduction

• birth, growth, decline, death

• introduction, growth, maturity, decline

• product innovation, process innovation, strategic innovation, termination

________ are fashions adopted quickly by the public but which peak early and decline very fast. Examples of such products are: Tickle-Me-Elmo, Barney, Rubik's Cube and the Hula Hoop.

• Sporting products

• Arts

• Fads

• Generic products

The strategy involving the introduction of a standardized product with the same promotion strategy throughout the world market is known as:

• product adaptation

• promotion adaptation

• dual adaptation

• straight extension