Topic 9 Quiz 1 Market Research

Give two advantages of Primary Market Research Methods

• Questionnaires provide personal opinions from the public and up to date specific information.

• Interviews are costly and take time.

• Observations provide up to date information from a range of candidates.

• Newspapers are relatively cheap.

Give two disadvantages of Secondary Market Research Methods

• Information from newspapers may be out of date.

• Interviews are costly and take time.

• Newspapers are cheap and take less time than primary research

• Government publications could be out of date.

Which two of the following are disadvantages of Primary Market Research Methods ?

• Consumer panels provide a range of up to date opinions.

• Interviews take time and are costly.

• Questionnaires may not provide enough information.

• Statistics may not relate to the business.

Which two of the following are advantages of Secondary Market Research Methods ?

• Questionnaires are easy to complete.

• Government publications may be out of date.

• a lot of information is available from the internet.

• Newspapers are cheap and take less time than primary research.

Give two advantages of Primary Market Research Methods

• Consumer panels provide an up to date range of opinions.

• Observations take time and are hard to analyse accurately.

• Newspapers are relatively cheap.

• Interviews provide detailed, specific and up to date information.

Give two disadvantages of Secondary Market Research Methods

• Government publications might be out of date.

• There is a lot of information available on the Internet.

• Newspapers do not provide a good range of information.

• Interviews are costly.

Which two of the following are disadvantages of Primary Market Research Methods ?

• Questionnaires are easy to complete.

• Consumer panels take time and candidates feel under pressure.

• Statistics may not relate to the business.

• Observations take time and are hard to analyse accurately.

Which two of the following are advantages of Secondary Market Research Methods ?

• Statistics are easy to compare.

• Newspapers may be out of date.

• Government Publications are trustworthy and cheap.

• Observations provide information from a range of candidates.

Which one of the following is not an advantage of Primary Market Research Methods ?

• Questionnaires are easy to complete.

• Observations are hard to analyse accurately.

• Interviews provide detailed, specific and up to date information.

• Consumer panels provide a range of opinions.

Which one is the odd one out ?

• Internet information may not relate to the business.

• Interviews are costly and take time.

• Statistics may be out of date.

• Newspapers do not provide a good range of information.