Marketing Vocabulary

Quiz
•
English, Business, Other
•
3rd Grade
•
Hard
Carolina Sánchez
Used 7+ times
FREE Resource
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
In this situation of change of corporate image, companies that decide to internationalize, adapt to new markets
Planning
Organization
Globalization
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Set of qualities that consumers associate with a certain company, company, institution or organization.
Corporate image
Logo
Marketing tools
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Set of questions that are accompanied by a group of answers.
Tools
Assisted
Knowledge
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
It is the congruence between the real image of the organization and the perception that the public has
Positioning
Branding
Corporate image
Reputation
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The Strategic Analysis of corporate image is made up of the following studies.
Corporate identity and attributes
Attributes
Tangible brand and notoriety
Notoriety and attributes
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
It is the management process (identification, structuring and communication) of the relevant identity attributes with their audiences.
Identity
Branding / brand
Picture
Logo
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Visual support that materializes a fragment of the optical environment capable of subsisting throughout duration, and constitutes one of the main components of the mass media.
Color
Graphic
Picture
Symbol
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