Marketing Vocabulary

Marketing Vocabulary

3rd Grade

11 Qs

quiz-placeholder

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Marketing Vocabulary

Marketing Vocabulary

Assessment

Quiz

English, Business, Other

3rd Grade

Hard

Created by

Carolina Sánchez

Used 7+ times

FREE Resource

11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

In this situation of change of corporate image, companies that decide to internationalize, adapt to new markets

Planning

Organization

Globalization

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Set of qualities that consumers associate with a certain company, company, institution or organization.

Corporate image

Logo

Marketing tools

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Set of questions that are accompanied by a group of answers.

Tools

Assisted

Knowledge

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

It is the congruence between the real image of the organization and the perception that the public has

Positioning

Branding

Corporate image

Reputation

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The Strategic Analysis of corporate image is made up of the following studies.

Corporate identity and attributes

Attributes

Tangible brand and notoriety

Notoriety and attributes

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

It is the management process (identification, structuring and communication) of the relevant identity attributes with their audiences.

Identity

Branding / brand

Picture

Logo

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Visual support that materializes a fragment of the optical environment capable of subsisting throughout duration, and constitutes one of the main components of the mass media.

Color

Graphic

Picture

Symbol

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