Marketing Vocabulary

In this situation of change of corporate image, companies that decide to internationalize, adapt to new markets

• Planning

• Organization

• Globalization

Set of qualities that consumers associate with a certain company, company, institution or organization.

• Corporate image

• Logo

• Marketing tools

Set of questions that are accompanied by a group of answers.

• Tools

• Assisted

• Knowledge

It is the congruence between the real image of the organization and the perception that the public has

• Positioning

• Branding

• Corporate image

• Reputation

The Strategic Analysis of corporate image is made up of the following studies.

• Corporate identity and attributes

• Attributes

• Tangible brand and notoriety

• Notoriety and attributes

It is the management process (identification, structuring and communication) of the relevant identity attributes with their audiences.

• Identity

• Branding / brand

• Picture

• Logo

Visual support that materializes a fragment of the optical environment capable of subsisting throughout duration, and constitutes one of the main components of the mass media.

• Color

• Graphic

• Picture

• Symbol

It is defined as the market niche of a sector in which an organization wishes to place its product or service, or to the organization itself.

• Corporate image

• Positioning

• Reputation

• Public

Decisions that companies make to reduce something in exchange for increasing something else.

• Profit margin

• Razor Blade

• Trade-offs

• Profit focus

The numbers used to calculate the costs of doing something, the prices at which the products are bought, the salaries of the employees, the hours needed to develop a tool, etc.

• Learning & growth

• Growth focus

• Actual value

• Profit focus