Marketing mix

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Deciding how much to make/sell would be: 

• Product
• Price
• Place
• Promotion

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

Place

• An element of the marketing mix related to how to get the product from the producer to the customer

• The location of the business

• The positioning of a particular business within a geographical area

• The development of online sales

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.

• Positioning
• Mass customization
• Market targeting
• Market segmentation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

The marketing Mix has_________ elements.

• 3

• 2

• 4

Price refers to _________.

• where the product will be sold

• How much people will to pay for the product

• how the business tells people about the product

Which of the following is not a stage in the product lifecycle?

• introduction

• advancement

• growth

• maturity