MKT308 L4 P2

A store is a real place where the shoppers comes to buy goods & services.

• True

• False

qStore location is least flexible element of retailer’s strategic mix due to its fixed nature, the amount of investment,

and the length of lease agreements

• True

• False

Size and characteristics of market is one factor that we need to consider in choosing location.

• TRUE

• FALSE

A biggest advantages for freestanding stores is that there is competition around.

• TRUE

• FALSE

The number of people and vehicles that pass through one location can be called the traffic count.

• TRUE

• FALSE