SEM II 2.03/2.04

Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?

• Adjust the pricing options in order to obtain the sale

• Ask the meeting participants for sponsorship referrals

• E-mail a copy of the proposal to the decision-maker

• Send a thank-you card to each of the meeting participants

What do amateur sports organizations often solicit in order to be able to operate?

• Media coverage

• Grant money

• Playing time

• Free publicity

A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?

• Participants

• Paying customers

• Spectators

• Corporate sponsors

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?

• Benefits the community

• Includes celebrity appearances

• Generates national media coverage

• Appeals to a large target market

Which is the most efficient and inexpensive way for a local youth-soccer camp director to locate organizations that offer grant money?

• Develop a sales letter

• Mail color brochures to all local businesses

• Make cold calls to national corporations

• Conduct online research

To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?

• Capital-improvement loans

• Tax refunds from the community

• Grant or foundation monies

• Celebrity endorsements

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?

• Conduct follow-up activities

• Reinforce important deadlines

• Evaluate sponsorship activities

• Discuss sponsorship benefits

Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?

• She negotiated terms with a vendor.

• She followed up with the potential client.

• She up-sold the level of sponsorship.

• She communicated sponsorship benefits.

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?

• Improve their brands

• Encourage vendor loyalty

• Advertise their products

• Service their sponsors

By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?

• Providing efficient, ongoing service

• Creating expanded advertising opportunities

• Processing special orders

• Maximizing mass-media exposure