A retailer advertises a product he has no intention of selling. 

• Deceptive Pricing 
• Bait and Switch 
• Fraud 
• Pyramid Scheme 

A store is advertising free gifts but you get there and have to buy something

• Fraud
• Hidden catch
• False promise of free gifts 
• Stealing 

Advertising products for sale that are the same as regular price.

• Deceptive pricing
• Hidden catch
• Fraud
• Bait and Switch

When a company uses someone famous to sell an idea or product

• Beautiful People

• Celebrity

• Cute Mascots and Characters

• Hearstrongs

Toucan Sam is an example of...

• Heartstrings

• Cute Mascot/Character

• Celebrity

• Beautiful People

The following is an example of a want

• Water
• Air
• Diamond ring
•  Shelter

A deal that sounds too good to be true 

• Will get you the best product 
• Will be good for you 
• Will be too good to be true! Beware! 
• Will save you a lot of work and research 

Select which advertising method fits best with the advertisement 

• Testimonial
• Bandwagon
• Price Appeal 
• Emotional Appeal 

Who is the target audience of this advertisement?

• People who are interested in sea voyage

• people who are interested in ships

• people who has an interest in cars

Select which advertising method fits best with the advertisement 

• Bandwagon Approach 
• Testimonial 
• Emotional Appeal 
• Price Appeal