MARKETING RESEARCH

Segmentation is an example of a topic typically addressed by problem-solving research.

• True

• False

The third step of six steps in any marketing research project is to formulate the research design.

• True

• False

The Fourth step of six steps in any marketing research project is Data Preparation and Analysis

• True

• False

Technology is considered an controllable environmental factor.

• True

• False

Which of the following statements are TRUE about marketing research?

• marketing research follows a predictable path.

• marketing research is systematic.

• marketing research can be planned.

• marketing research is a process

• all of the answer selections are true.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT:

• Segmentation

• Product

• Promotion

• Long-Range Forcasting

• Pricing

While every step in a marketing research project is important, problem definition formulation is the most important step

• True

• False

The first step in the marketing research project should be ____.

• problem definition

• problem correction

• research design formulation

• report generation and presentation

• project completion

The ____ involves discussions with the decision maker on the history of the problem, the criteria that will be used to evaluate the alternative courses of action, the information that is needed to answer the decision maker's questions, and the alternative courses of action available to the decision maker.

• problem definition

• problem correction

• hypotheses generation

• research directive

• problem audit

All of the following represent examples of sources of secondary data EXCEPT:

• trade organizations

• the Bureau of Census

• the Internet

• a and b above

• experience surveys